EVOLV

A new concept in architecture requires a properly new image. Evolv is a business located in Mendoza, Argentina. Dedicated to the construction of new urban spaces.

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Previous identity

INESTABLE CONCEPT

The general concept brings a slightly inestable sensation at first sight. Altought it is in fact some kind of construction, the pile on of its components builds a pretty inestable brand.

UNRELATED LOGO

The chosen typography doesn't quite feel adequate to the feeling of the brand, looks a bit disconnected.

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SKETCHING STRUCTURES

We decided to redesign the isotype. We build a new one that transmits more stability by modifying the view angle and even the quantity of components on the structure

DEFINING THE ISOTYPE

STRUCTURE

We decided to go with a "3 floor" structure to keep it simple & to achieve a better visual stability. Plus, on the new angle you get a subtle "E" from Evolv

COLOR

According to the stability line we agreed on, we decided to go with navy blue to reassure trust and safety on the brand.

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NEW LOGOTYPE

We decided to modernize the old typography & colors to get a better feeling of belonging to the brand as a whole package. We also updated it to today's design standards.

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FINAL RESULTS

Finally what we got is a fresh brand with many new aspects but keeping the original concept & essence developed before.

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PREVIOUS LOGO

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ACTUAL LOGO